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Welcome to deliafolk.com, where you will read about navigating the world in your 20s via relationships, fashion and career showcased in a raw & real way.

You Won't Believe What's Inside This Cake!!

You Won't Believe What's Inside This Cake!!

Amirah Kassem founded Flour Shop after working in the fashion industry and attending FIDM. She would bake treats and bring them to work to the surprise and delight of her co-workers. She was thoroughly enjoying baking & was getting fabulous feedback from her peers and decided she may be on to something.

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Amirah is from Mexico and loves smiles & glitter. Flour Shop is most famous for the six layer rainbow explosion cake. They hand mix the sprinkles and are very selective with the colors used. The inside of her cake is like a piñata! Amirah has opened a location in Soho which is a space she describes as the contents of her brain - lots of rainbows and a whole lot of fun! She can create any kind of cake one could imagine - Chinese takeout box cake, pizza cake, donut cake, etc. Her gender reveal cakes are really fun as well.

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In this week's The Style That Binds Us YouTube video, we celebrate the launch of our channel with the delicious rainbow explosion cake!! Let us know what you think!

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Here are a few more fun videos with Amirah:

Rachel Ray Show

Harper's Bazaar

Insider

Nylon

Seth Meyers

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Combining the worlds of tech and fashion with Eleanor Turner of women's workwear clothing brand, Argent

Combining the worlds of tech and fashion with Eleanor Turner of women's workwear clothing brand, Argent

Nina Tiari: stylist-turned-designer's in-depth look into starting a brand

Nina Tiari: stylist-turned-designer's in-depth look into starting a brand