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Garçons Infidèles

Garçons Infidèles

Adrien Albou launched his brand, Garçons Infidèles, in June 2015. The brand is based in Paris where he was born and raised. Adrien grew up in the fashion industry since it was his parent's and grandparent's line of work. Read about his background and brand below!

Walk me through your career path. After university, I had an internship with Marc Jacobs in London. I learned the sales & PR side of the business during the internship. I've always wanted to work in fashion. I worked in Paris as a buyer for Rad. My mom owns Paul & Joe, so I've worked there with her. Paul & Joe is where I learned production and how to work with fabrics. I didn't attend design school, but since I was raised in the fashion industry, I learned technical design from my family. 

Fabrice, the modelist (pattern maker), working on SS18 collection

Fabrice, the modelist (pattern maker), working on SS18 collection

Where do find inspiration for new collections? All my inspiration comes from music. I'm a musician, and I love Rock & Roll. The bands from the 70s/80s are a source of inspiration to me. I also draw inspiration from museums and the artwork featured there.  

Kurt Cobain inspiration

Kurt Cobain inspiration

How did you learn to start and run a company? I learned from my parents. My team is small: I am the CEO/Designer, I have a graphic designer and also an accountant. I take care of appointments, production, and design. 

Jordan, the graphic designer, painting a leather jacket

Jordan, the graphic designer, painting a leather jacket

How did you find factories and fabrics to work with? Since my mom owns a brand, she introduced me to the factories I work with. All of my products are made in France. My office is in the Marais district, and a factory opened in my building. I visit them about 10 times per day, and drive them crazy I'm sure. 

Moodboard

Moodboard

What advice would you give to someone interested in starting their own company? If you love something and think you're on the right path, go for it. Don't think about what people are going to say or think. Don't try to be someone else, just be yourself. Create a DNA for your brand that will be the trademark. 

Moodboard for FW17

Moodboard for FW17

What made you decide to launch a brand? I had a wonderful jean, silk shirt and smoking jacket that I wore all the time. I realized I couldn't find it anywhere, so I knew I wanted to make my own. I wanted to make these pieces I loved so much to come alive again. Since I was 10 years old, I've been looking at the fashion shows at season. My icon was Pharrell Williams, then I moved more towards Rock & Roll. Marjan Jonkman is my muse, she was my model for the first season, and ever since. 

Marjan Jonkman

Marjan Jonkman

What is your plan for distribution? I want to be sold in the best stores in the world. I don't want to be sold everywhere. I want to take my time, focus on my brand, decide which stores to sell to.

How do you determine your pricing? I don't want to be crazy expensive, because I want people to be able to buy my clothing, so I price based on this. My clothes are exclusively made in France, in French atelier de creation. I really want to highlight "french savoir faire". So some pieces can be quite expensive, but the price can be translate by an incredible quality.

Canvas for SS18

Canvas for SS18

How have you changed from when you first launched your line to now? I learn a lot every season. My style is more open-minded now. I used to only love black, but now I love color and working with new fabrications.  

What does you day-to-day look like? I get up at 8am. I'm so excited in the morning, so I wake up in 30 seconds, take a shower and put music on. I get dressed and in 20 minutes, I've left my home. I go to my office, open my computer and start checking my emails. Everyday is the same. I work on whatever issues arise that day. I'll design or work with my graphic designer on the pieces for the upcoming collection. 

Adrien Albou with the first customer, Isetan

Adrien Albou with the first customer, Isetan

How far in advance do you start working on a collection? I start working on my new collection 6 months before showing it. First of all, I need to check which styles were selling well the season before, to concentrate on what the customer will really like.

Where is your brand today, and where do you see it going? I would love to move to NYC. If my brand grows in the US, I will definitely do this. When I'm in New York, my heart is beating and I'm so excited. I love the energy and pace of the city.

Pattern ready to be shipped to the factory

Pattern ready to be shipped to the factory

All things Australia

All things Australia

Heartbeat, what keeps you going?

Heartbeat, what keeps you going?